Important information about the Marketing and Sales Specialist module

Measure objective: Deepening and specialization of knowledge and skills in the areas of marketing, sales and distribution

main emphasis: Marketing

Duration: 2 months

Started: regularly, by arrangement

Form of teaching: online training

+ additional consultations with specialist lecturer

Lesson time: Mo – Fr: 08:00 – 15:00

Verifiable: with education voucher and private payer

Conclusion: Marketing and sales specialist

Content:

• Basics of market research and market exploration
• Marketing Politics (communication, price, product and range policy as well as basic distribution policy issues)
• Legal framework
• Creativity techniques and sales training
• Opportunities and risks in e-commerce
• Processing of a marketing project and presentation

Objectives of the Marketing and Sales Specialist module

The aim of the measure is to deepen the existing commercial and business knowledge and to consolidate specific skills in the areas of marketing, sales and distribution. Through clear teaching, repeated work assignments and exercises based on practical cases, you should learn and internalize qualified skills, including in the areas of marketing, conception, planning, communication and creativity. This should enable you to take on management and control tasks in a company. Participation in the module Marketing and sales specialist should enable you to optimally prepare for your career. We strive to support you in obtaining a qualified degree and thus help you to better career opportunities and salary prospects.

Target groups

The commercial modular qualification includes a wide range of support measures for professional assistance. The training courses are primarily aimed at

• job seekers with qualification needs,
• job seekers and
• Insured by the employment agency and job center (ALG I and ALG II).

Here, applicants have the opportunity to further their commercial and business management training and to acquire a qualification in specific economic areas. This gives you the opportunity to successfully implement your new or re-entry into the commercial sector.

Entry requirements for the Marketing and Sales Specialist module

The commercial modular qualification includes a wide range of support measures for professional assistance. The training courses are primarily aimed at:

• Job seekers with skills needs
• job seekers
• Insured persons from the employment agency and job center (ALG I and ALG II)

Here, applicants have the opportunity to further their commercial and business management training and to acquire a qualification in specific economic areas. This gives you the opportunity to successfully implement your new or re-entry into the commercial sector.

Contents of the Marketing and Sales Specialist module

During your further education Marketing and sales specialist You will focus on the area of ​​marketing, but you will also receive important skills in the areas of sales and distribution. At the beginning you will be taught the basics of market research and market exploration. Here you will learn how to observe and analyze the market. Based on the data obtained, the marketing processes can be evaluated and further developed, and later market decisions can be made. You will also be trained to develop marketing strategies and to plan and implement marketing concepts and projects. To this end, you will be trained in creativity and sales techniques. In addition, you will deal with the opportunities and risks associated with electronic commerce and online commerce (E-commerce) accompanied. At the same time, competition research is carried out in order to differentiate one's own company from other participants in the market. This is realized through market positioning. In our Marketing Politics section, you will deal intensively with this strategic differentiation from other companies. Here you will get to know the different instruments of market positioning: communication policy, pricing policy, product and assortment policy as well as basic distribution policy issues. Knowledge of the legal framework in customer support is also of fundamental importance in the area of ​​marketing and sales. Because special guidelines apply to both the correct handling of corporate customers (business-to-business, B2B) and the handling of end consumers (business-to-consumer, B2C).

The subject-specific lessons are also supplemented by method training that accompanies the lessons. This includes, among other things, independent research to expand knowledge, analysis of specialist books, working on interdisciplinary topics and trying out individual learning techniques. These approaches should enable you to learn and work independently. We want to motivate you to achieve the best possible learning success and make it easier for you to successfully complete your specialist qualification.

Are you interested? If you would like more information about the course content, please contact us online using the inquiry form or by telephone on 0800 77 89 100.

Advantages of the KMQ in the MIQR

You should benefit as much as possible from our further training measures. That is why we at the Mitteldeutsches Institut do everything we can to ensure that you can implement your career plans quickly, safely and successfully.

Comprehensive care

Even before you start the course, we are there for you and will advise you in detail on our modular training options. These briefings are designed to help you find a learning path that best suits your interests and goals.

Modular qualification in the commercial area

The modular structure makes it possible for you to attend the courses you need to achieve a commercial qualification that matches your previous knowledge. In addition, you have the opportunity to acquire a qualified degree in a specific economic area in our certified training courses

Personal on-site tuition

During the duration of the measure, our competent employees will be at your side as direct contacts. The personal on-site lessons have the advantage that you can contact our specialist lecturers, occupational educators, business economists and IT engineers immediately to clarify questions and clear up any misunderstandings. In this way, we guarantee you individual support and fast and efficient learning.

Best learning conditions for optimal success

You will also find a pleasant working atmosphere in our technically modern training facility, which should motivate you to achieve the best possible learning success. In order to prepare you optimally for your career start in the commercial and business administration area, you will be taught action-oriented and practical course content during your participation.

Funding Opportunities 

There are no fees for customers of the employment agency and the job center for participating in the modules. You can take action over one education voucher To take. In this way, the entire cost of the measure can be covered.

Further commercial modules of the KMQ

The commercial modular qualification offers interested parties 13 different further training opportunities in the commercial and business administration area. Whether you want to build up and expand your technical knowledge, aim for a modular qualification or plan an individual new or re-entry through commercial training: the KQM make it possible. You can individually select the measures that best suit your interests and goals. So you have the opportunity in our Commercial basic module Refresh your knowledge and receive general commercial preparation. You can also use our specialist modules MS Office application, Accounting and Financial accounting with Lexware/DATEV acquire specific skills that you can qualify for further modules with a degree. With us you have the opportunity to obtain a qualification as a specialist in eight different economic areas: in the areas Accounting, Payroll, purchasing and logistics, Marketing and Sales, staffing services, real estate industry, health and social services or Taxes. With a qualification in one of these specialist areas, your potential on the job market will increase so that you can successfully start or re-enter the commercial sector.

Optionally, you can also use our Additional module commercial internship to visit. This lasts one to four months and is carried out directly in a company. In this way, you have the opportunity to apply the training knowledge you have acquired in practice and to get to know the day-to-day work of a specialist or businessman. These experiences form an ideal preparation for your new or re-entry into professional life.

Summary

If you want to expand your knowledge in the field of marketing and sales or if you are looking for a commercial qualification for this economic area, then the module is for you Marketing and sales specialist just right for you! Here you have the opportunity to acquire specific knowledge and skills in modern marketing and to acquire important core competencies in the field of sales and distribution. We at the Mitteldeutsches Institut would like to prepare you optimally for the demanding activities that will await you in everyday work. During your commercial training, we will equip you with the necessary specialist and application knowledge that you need to obtain your professional qualification as a marketing and sales specialist. Quality and support are our motto. That is why our specialist lecturers, business economists and IT engineers, as well as our training and work-pedagogical service are at your side throughout the entire measure. In this way, we want to promote your training and integration results in the best possible way.

If you would like to find out more about our commercial training and retraining opportunities, then get in touch with us. We would be happy to advise you and support you in implementing your career plans! Together we will find a measure that best suits you and your skills. We are online about our inquiry form or by telephone on 0800 77 89 100.